The first Bella Tile & Stone showroom was opened in Lake Geneva WI in 2006 by Dianne Fasano, giving the area a much needed resource when it came to tile and stone options. She created a space with a variety of options and an array of price points along with an intentional focus on tile design so that customers could find accessible, expert help when making design choices. The result is what customers have grown to appreciate in the service they receive when they walk into any of the now 3 independently owned and operated Bella Tile & Stone Showrooms in Lake Geneva, Delafield or Wilmette IL — design assistance with a focus on the best customer service experience possible.